Krukam is an eco-startup created in 2012 by the university student of Architecture Kamil Krupa. Firstly it was an internet shop which linked local suppliers of healthy food to their customers. After only 2 years of development the company has two stationary shops in Cracow with natural cosmetics and eco products from whole world. The owner Kamil Krupa said that there was one basic idea when he set up his eco-startup. He wanted to create a range of products of organic origin that do not contain artificial substances. The main emphasis was put on dietary supplements, low-calorie snacks, dried fruits and seeds from ecological farms and local growers. He also offers a range of healthy food products like argan oil, cakes, breads, as well as the cosmetics with natural ingredients.